Neutrogena Build A Tan Gradual Sunless Tan Review – Is This The Effortless Tan You Need?

Getting a sunless tan shouldn’t be as difficult as some tanning products make it for most. If you’re searching for a high-quality tanning lotion to give you a light tan or a dark shade – depending on your skin – this Neutrogena Build A Tan Gradual Sunless Tan review explains why Neutrogena is an option to consider.

As the product name implies, the sunless tanning lotion is a product that helps manage tan shade without staying out in the sun. The Neutrogena brand has been around for over 60 years and the dermatological expertise included in the products makes them popular.

The Gradual Sunless Tan is only one of the products in a list of numerous more. On the main website, buyers can check out skincare products by categories like Sun, Makeup, Moisturizers, Acne, Devices, Aging Skin Solutions, and even Men. Overall, there are many affordable products to choose from, and this lotion is one of them.

What To Expect From The Product

Neutrogena Build-A-Tan Gradual Sunless Tanning Lotion, Lightweight Fast-Drying Indoor Self-Tanning...
  • 6.7-fluid ounce of Neutrogena Build-A-Tan Gradual Sunless Tanning Body Lotion for a buildable tan...
  • Create a deep tan or a healthy-looking glow with this fast-drying gradual self-tanning body lotion...
  • Sheer sunless tanning lotion allows you to control your tan for a shade that's uniquely your own by...


The ease of use with the unique sunless tanning product makes it one of a kind. The lotion only needs a few minutes to dry and a few hours to show a natural tan without the excessive orange color most tanners create. This is a lightweight lotion for that sun-kissed tan.

The product comes in handy for daily consistency in tanning and use on the whole body and face. The lotion also comes in handy when traveling and in need of a quick sunless fix. The company offers important advice on the main website on the best way to use the this lotion for the best results.

What Are The Key Features?

Most tanning lotions require very careful use to avoid streaks and splotches, but Neutrogena Gradual Sunless Tan is very easy to use. Not only does it allow for shade control, but also five minutes are all that is needed. These are some of the benefits with the Neutrogena tan lotion that are not so common with other tanning lotions.

Gradual Tanning

Finding the perfect tanning lotion that blends with the skin can be a huge task, but it doesn’t have to be with a lotion like this. The choice for tanning color results makes Neutrogena a favorite for many users, and it all depends on the amount applied. Also, regular application determines the tan achieved.

Many tanning lotions only have a light-tan option, which not everyone prefers. The first application leaves a darker tan, and the company recommends daily application to get to the preferred shade. The pleasant near-orange, light brown shade makes such a tanning lotion a great option for both women and men.


The product is a smooth lotion you apply like your regular moisturizer. The consistency is fairly light without the messy drips that are common with multiple tanning lotions, and application can be made with or without gloves depending on preference. For use without gloves, the company recommends washing hands immediately with soap and water.

This sunless tanning lotion is applied after exfoliation and cleansing and about an hour before swimming or bathing. For a deeper tan or a lasting tan, apply at least 8 hours after your last application, or daily for a gradual tan. During application, use the lotion thinly on the knuckles, elbows, ankles, and knees.

Lasting Span

The lotion amount applied and the regularity of use determine how well the tan will last. The lotion is a gradual self-tanner; which means habitual application is necessary. The tan takes 2-4 hours to develop but requires daily use to maintain or deepen the tan.

Swimming or bathing minutes after applying the Neutrogena lotion makes the tan fade. Also, it takes about two or three days for the lotion to last once application is stopped. The light, crisp scent also lasts awhile after use.

Warning Label

Unfortunately, many skincare products in the market rarely warn of the possible reactions that may occur through use. The company highlights the need for caution on the product label. Avoid getting the lotion in the eyes, and test the lotion on a small area of the skin for an hour to rule out an allergic reaction before thorough application.


  • Pocket-friendly
  • Choice on desired shade
  • Easy to use
  • Clinically-tested
  • Long-lasting and streak-free


  • The smell is unpleasant for some users
  • Contains some parabens and alcohol


Check Price

Final Word

Having the ability to pick the preferred shade and the ease of use are the biggest benefits that come with the Neutrogena Build A Tan Gradual Sunless Tan. With such value for money, this tanning lotion is an option to pick when looking for a gradual tan. However, the product doesn’t have sunscreen and does not offer protection from sunburns.